How 100 Ads in One Campaign Scaled 13x

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If you run Meta Ads and you're still testing multiple ad sets to scale, this is why your performance stalls.

In this video, we break down why traditional ad set testing doesn’t scale on Facebook Ads anymore, and why creative volume inside one consolidated campaign is what actually drives growth. Using the company's case study, we show how running one campaign, one ad set, and nearly 100 ads led to a 13x scale and over $500,000 in incremental revenue.

If you're struggling to scale ecommerce ads, this framework will change how you structure your Meta campaigns.

⏱ Chapters
0:00 Why Testing Ad Sets Doesn’t Work
1:00 100 Ads, $300/Day, 9 Months of Creative
3:00 The 13x Scale Breakdown
5:00 Why Funnel Segmentation Fails
7:00 TAM Size & Creative Volume
9:30 The Catch-All Campaign Problem
11:30 When One SKU Takes Over
13:00 The “2 SKU” Thought Experiment
14:30 Replicating the Vermont Glove Model
16:00 How to Scale With Creative Diversification