The Fogg Behavior Model Explained for Web Developers (Build Products Users Actually Use)

Описание: Understanding why users take action — or ignore your UI completely — is one of the most important skills for any web developer. In this video, we break down the Fogg Behavior Model, a powerful framework from Stanford’s Behavior Design Lab that explains exactly how Motivation, Ability, and Prompts work together to shape behavior.

You’ll see how tiny changes in friction, clarity, or timing can dramatically impact user actions. Whether you’re building onboarding flows, conversion funnels, or interactive dashboards, this model will help you design experiences that feel effortless and intuitive.

What you’ll learn:

The MAP formula (Motivation + Ability + Prompt)

Why users abandon actions that should be simple

How to fix low-engagement UIs without guessing

How to align prompts with the right moment

Developer-focused ways to remove friction instantly

If you want to build products people actually use, this video gives you the foundation you need.

Source:
Fogg Behavior Model – Stanford Behavior Design Lab

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#foggbehaviormodel #bjfogg #behaviordesign #uxpsychology #webdeveloperux
#productdesign #userbehavior #conversionoptimization #interactiondesign #techeducation