Email marketing for artists! How to start and build an email list (MailChimp tutorial)

Описание: Get weekly emails from me about becoming a better artist, and making a living off your art, without burning out or going insane: https://louisestigell.com/subscribe

MENTIONED
MailChimp: www.mailchimp.com
HubSpot email marketing stats: https://blog.hubspot.com/marketing/em...

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TIME STAMPS

00:00 - Intro
01:14 - Why artists and creatives should have an email list
02:21 - Bad vs. good email marketing
03:59 - Who email marketing is (not) for
05:16 - How to create an email strategy
07:38 - How to set up your list in MailChimp
12:16 - How to create opt-in forms/sign-up boxes for your email list on your website
15:08 - How to create a landing page for your email list
18:08 - How to create a welcome letter for new subscribers
20:01 - How to create an email template
23:20 - Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails
27:45 - How (and why) to create a welcome gift/lead magnet for new subscribers
30:25 - How to get people to sign up to your email list

ABOUT

Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.

LEARN WITH ME

I teach wildlife sketching and watercolor painting classes for beginners. Check them out here: https://louisestigell.com/pages/courses

SHOP MY ART

Fine art prints: https://louisestigell.com/collections...
Originals: https://louisestigell.com/collections...
Commissions: https://louisestigell.com/pages/commi...

MUSIC

All music is from Epidemic Sound.