लुट गया TV का बाजार, कौन है जिम्मेदार? | 4 करोड़ लोगों ने किया TV से किनारा!

Описание: #netflix #cabletv #amazonprime #DTH #OTT #StreamingPlatforms #DDFreeDish #PayTV #IndianTelevision #SmartTV #ConnectedTV #TVIndustry #mediatrends
लुट गया TV का बाजार, कौन है जिम्मेदार? | 4 करोड़ लोगों ने किया TV से किनारा!

India’s so‑called “golden age of TV” is quietly ending as millions of homes cut the cable and DTH cord and move to cheaper or more flexible options like OTT and DD Free Dish. In this video, we break down how nearly 40 million pay TV homes have disappeared in just a few years, what it means for viewers, local cable operators, and advertisers, and why this isn’t the end of the TV screen—but the end of one era and the beginning of a new, connected one.
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What you’ll learn
-How India’s pay TV universe fell from around 151 million homes in 2018 to about 111 million in 2024, wiping out nearly 4 crore paid cable and DTH connections.
-Why OTT platforms plus cheap data and smartphones have turned every phone into a personal TV, making many families question monthly cable/DTH bills.
-How DD Free Dish, with an estimated 4.5–6 crore homes, has quietly become India’s largest DTH platform by offering free TV after a one‑time hardware cost.
-The human cost: falling incomes for 80k+ local cable operators, job losses, and an ad market that is rapidly shifting from TV to digital.
-Why South India is an exception, where strong regional loyalty and limited DD Free Dish presence for southern channels have slowed cord‑cutting.
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Key takeaways
-India’s pay TV collapse is being driven from both ends: urban, affluent users are moving to OTT, while price‑sensitive homes are shifting to DD Free Dish instead of paid cable/DTH.
-The biggest pain is felt by local cable operators and pay DTH players, who are losing subscribers and revenue even as content costs and regulatory pressures stay high.
-This is not the death of the TV box but a transition to smart and hybrid TV, where set‑top boxes bundle linear channels with OTT apps in a single screen and bill.
​The battle is shifting from “who brings the cable to your home” to “who controls your main entertainment gateway” in the living room—cable/DTH, telecom ISPs, or global tech giants.
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Timestamps
0:00 Introduction – Is India’s golden TV era over?
1:30 The numbers shock: 4 crore pay TV homes gone
4:45 DTH under pressure – latest TRAI data
7:10 OTT explosion: cheap data, smartphones and on‑demand habits
11:20 The silent disruptor: DD Free Dish and free TV economics
15:30 Human impact – cable operators, jobs and ad money shifting to digital
19:10 The southern exception: why South India is holding on to pay TV
22:00 The viewership puzzle – big subscriber loss, smaller ratings drop
25:10 The future: hybrid set‑top boxes, connected TVs and new business models
29:00 Bottom line – end of cable era, not the end of the TV screen

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