Four Corners Analysis- Finding all about the competitors plans

Описание: #competitoranalysis #msc #colawars
This is simply the deep level studying of what the competitors plan to do. What this model develops is an in depth analysis of the possible game plan of the competitor . In other words this is industry- wide intelligence gathering or gaming on the key competitor, done in order to do a thorough management level analysis on the strategy designed by the competitors.
By all means this is no new thinking. So much of business strategies are linked to long history of warfare and the type of deep reading of the enemy's strategies and pre-emptive action to counter them have been what most wars of the world have been about in the first place. Any sports team would've been doing the same too, with many weeks of strategizing, before that single day of action on the playing field.
Little is there as corporate secrets and the mountains of data available in the public domain will be sufficient to build a thorough understanding and analysis of the competition-be it one key rival or the entire market.
However, It would take some interest in the long term rivalry between the two beverage giants -#cocacola and #pepsi to get the grasp of what #fourcornersanalysis is all about.
A tussle that began at the very end of the 19th century grew in to a full blown #colawar by the latter part of the 20th century and has been going on unabated in the 21st as well. The strategies these two brands have come up with in order to make dents in the plans of the other are lessons for any business professional.
Their rich histories of marketing and branding have always been attuned to what the other has been at. These counter-strikes have been the development of the once regional beverages in to becoming global brands, paralleled only by the arch rival of each other.
The very essence of #fourcornersanalysis is that the whole model focuses on the future strategies of those the planner aims to compete against - while not being overawed by the present and the past of the competitor .
Serious analysis of crucial aspects of #drivers,#strategies #capabilities and managementassumptions would pave the path for the business analyst to workout the strategies to compete with the rivals - both in the midterm and in the long term. The analysis being a continuous process would help the brand keep up with the emerging strategies of the competition .
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