Ousewem’s story so far: turning data into action for flood resilience 2025 11

Описание: This video brings our story up to date with monitoring and green finance, building on our earlier compilation covering videos 1-3.

Flood risk is changing - but so is how we manage it. In this short compilation, we show how farmers, landowners, scientists, and policymakers are working together to build a more flood-resilient North Yorkshire.

What’s inside:
• Farmers and land managers sharing real-world insights
• How modelling informs practical NFM solutions
• Partnerships turning ideas into action on the ground
• Field-based monitoring and emerging green finance approaches
• Our vision for a scalable, locally rooted strategy and the York rivers trail

Whether you’re a farmer, policymaker, community member or investor, see how local knowledge, innovation, and collaboration are ow data is shaping decisions for resilient landscapes.

📽️ Watch the full Ousewem series:

1. Overcoming challenges in natural flood management (NFM): Insights from North Yorkshire land managers -    • Overcoming challenges in natural flood man...  
2. NFM tools: modelling, theory and practice -    • NFM tools : modelling, theory and practice  
3. Strength in partnerships: how collaboration drives natural flood management -    • Strength in partnerships: how collaboratio...  
4. Measuring impact: How monitoring shapes the future of natural flood management (NFM) -    • Measuring impact: How monitoring shapes th...  
5. Unlocking green finance - making NFM investment-ready-    • Unlocking green finance - making NFM inves...  

Learn more about Ousewem and how you can get involved: https://www.ousewem.co.uk/

#NaturalFloodManagement #GreenFinance #FloodResilience #YorkshireFarming #ClimateAction #Ousewem #FCERMStrategy #fcrip


TRANSCRIPT:

Ousewem’s story so far: turning data into action for flood resilience

● Flood risk is changing… but so is how we manage it.
● Ousewem is bringing together land managers, scientists, and policymakers to shape the future of flood resilience.
● For land managers, flood risk is just one of many challenges.

● We spoke to farmers across North Yorkshire to understand what’s holding back natural flood management (NFM).
● The message was clear…
● NFM has potential - but it needs to be practical, cost-effective, and backed by real results.

● That’s why we started with the data.
● Hydrological and hydraulic models allow us to predict where NFM measures will have the most impact.
● By testing interventions before they happen, modelling can help to achieve smarter, more effective solutions.

● But data alone isn’t enough. To turn these insights into action, we need strong partnerships.
● Ousewem is working with farmers, local authorities, and national organisations, including the Environment Agency… we’re bringing real-world solutions to life.

● Monitoring provides vital evidence on interventions .
● Consistent, robust data feeds into our models, supporting smarter decisions for land, water, and communities.

● Public funding alone cannot meet future challenges.
● Ousewem is exploring ways to unlock investment in NFM projects.
● Farmers and landowners are central - helping projects become investor-ready.
● We are working towards a scalable, locally rooted model that can generate long-term benefits for people and nature.

● The journey continues.
● From monitoring to finance models, Ousewem lays foundations for long-term flood resilience.
● Ousewem and its partners are building a strategy – turning today’s learning into tomorrow’s delivery.
● And through the York rivers trail, we will bring these stories to life.


Closing Screen

1. Building resilience across the Swale, Ure, Nidd and Upper Ouse catchments
2. Harnessing natural flood management and nature-based solutions
3. Working with farmers, communities, and partners for long-term impact
4. Creating a legacy of resilience - and bringing it to life through the York rivers trail

Visit ousewem.co.uk for more.


Camera and Editing by
Billy White, Films by Billy

Original films produced by
Ruth Garrett, Kittiwake Productions

Featuring
Barry Hankin and Adam Johnston, JBA Consulting
Duncan Fyfe, Environment Agency
Gabby Crisp, National Trust, Nidderdale National Landscapes
Dan Turner, The Rivers Trust
Shaun Berry, North Yorkshire Council, LINC

With special thanks to North Yorkshire farmers and landowners
Kevin, Liz, Nick, Simon, Rob and Jo as well as the Yorkshire NFM CoP, the EA Hydrometry and Telemetry team.

This project is funded by Defra as part of the £200 million
Flood and Coastal Innovation Programmes
which are managed by the Environment Agency.
The programmes will drive innovation in flood and
coastal resilience and adaptation to a changing climate.

Produced in partnership with The Artery.

Working creatively with businesses and communities