3 Ways to Keep Your Audience Engaged on Social Media

Описание: Social media trends change fast, but audience engagement always matters. In this free lecture preview, learn three essential strategies for keeping your audience engaged by meeting them where they are, involving them in the process, and creating interactive experiences that build loyalty.

This video is part of the Adobe Social Media Content and Strategy course on Coursera. Enroll in the full course to gain hands-on experience with content planning, audience insights, and platform-specific strategies that drive real results.

00:00 How social media trends evolve
00:38 Why engagement matters more than trends
00:46 Strategy 1: Meet your audience where they are
01:14 Example: Building a nutrition-focused personal brand
02:08 Strategy 2: Make your audience part of the process
02:25 Strategy 3: Create interactive engagement opportunities
03:04 Designing content through your audience’s lens

Build a stronger, more engaging social media presence with the full Adobe Social Media Content and Strategy course on Coursera: https://bit.ly/49GDGV2

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