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Google vs Microsoft Market Share (Is Advertising with Microsoft Worth It?)
Автор: Rise Marketing Group
Загружено: 2024-07-23
Просмотров: 14
Описание:
It's common knowledge that Google is king when it comes to search engines, but that doesn't mean advertising with Microsoft is useless. In this clip, we discuss the benefits of advertising on Bing, despite its smaller market share.
Key takeaways regarding Google vs Microsoft Market Share:
While Microsoft only holds 3% of the search market, that still equates to 100 million daily users.
The Bing network also includes AOL, Yahoo, Duck Duck Go.
Microsoft ads can reach 63 million searchers that aren't reached with Google.
Bing budget should be 20%-30% of your Google budget.
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