The $5BN Mile That’s Pulling Dallas North

Описание: Frisco’s “$5 Billion Mile” looks like a flashy suburban boom—but it’s really a case study in how modern metros grow. In the early 2010s, this stretch of land along the Dallas North Tollway was mostly empty. A decade later, it’s anchored by the Dallas Cowboys’ headquarters, surrounded by hotels, offices, apartments, and one very public failure that forced a reset. This video breaks down why developers targeted this mile, how the Cowboys deal de-risked everything around it, why one $2 billion project collapsed in plain sight, and what its $3 billion replacement says about changing market demand. More importantly, it explains what this corridor reveals about Dallas–Fort Worth itself: a metro that’s no longer organized around one downtown, but multiple competing centers. Frisco didn’t just grow—it helped rewrite where corporate gravity lives in North Texas.

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