What Nike Taught Her & How She’s Nailing Advocacy at Bugaboo ft. Jeanelle Teves

Описание: What happens when you build brand love from the ground up – and actually mean it?

You get Bugaboo. And this episode shows how.

Jeanelle Teves (Chief Commercial Officer @ Bugaboo | ex-Nike) joins Paul to break down how Bugaboo is growing fast in North America, scaling without losing its soul.

From hyper-local community building to service teams that drive product innovation, this is a clear look at how smart brands are scaling with Advocacy.

What You’ll Learn:

📍 Niche Down to Scale Up – Bugaboo’s local-first strategy builds relevance, fast. Jeanelle shares how territory focus & offline connection outperforms going broad.

💬 How Advocacy Outlasts Campaigns – Loyalty over reach. Learn how Bugaboo turns parents into long-term brand Advocates, not one-time shoppers.

🛠️ Why Customer Service Is a Growth Channel – Bugaboo’s service team fuels product, content, and sales; not just support.

🎥 Let Creators Lead, Their Way – No rigid scripts. Just real storytelling. And real results.

🧠 Lessons from Nike, Applied Differently – Jeanelle shares what scales, what doesn’t – and why brand discipline & community intuition is the winning mix.

If you’re building for depth, loyalty, and lasting relevance, this episode shows you how.

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🔗 Connect with Jeanelle: https://www.instagram.com/bugaboousa/... | https://www.bugaboo.com/us-en

🔗 Catch more episodes:    • Building Brand Advocacy Podcast  

Chapters
00:00 – How Engagement Builds Real Community
02:06 – Brand Lessons from the School of Nike
05:40 – Designing Products Around the Consumer
09:52 – Customer Listening: Where The Insight Starts
11:43 – Making DTC Work
12:12 – Bridging Customer Service & Product Innovation
17:13 – What Modern Parents Really Want
20:52 – Why Awards Still Shape Consumer Trust
22:32 – Turning Advocacy into a Marketing Engine
24:31 – Driving Community Through Local Events
27:01 – The Impact of Personal Connection
28:32 – Building Your Personal Board of Directors
30:13 – How Strong Relationships Drive Loyalty
32:37 – Meeting Consumers Where They Scroll
35:05 – Localisation that Scales
39:31 – Double Down on Core Communities
45:04 – Sustainability as a Non-Negotiable Brand Value

💬 How are you building real connections, not just reach? Let’s talk in the comments.

#BrandAdvocacy #CommunityMarketing #CustomerExperience #Bugaboo #Nike #JeanelleTeves #BuildingBrandAdvocacy