How Ecosia is challenging big tech dependence in Europe - Wire Uncut Ep. 7

Описание: What if your everyday searches could support the planet and Europe’s digital independence?

In this episode, we sit down with Genica from Ecosia to unpack how a mission-driven search engine challenges Big Tech dominance — and why Europe urgently needs its own digital infrastructure. From greenwashing skepticism to dependency on US algorithms, we explore how values, transparency and sovereignty shape the future of search.

In this episode, you’ll learn:
Why switching away from dominant platforms is harder than people think
The truth behind Ecosia’s “too good to be true” reputation
How green tech companies rebuild trust through radical transparency
Why Europe depends on US search algorithms — and what must change
How Ecosia and Qwant built Europe’s first sovereign search index (EUSP)
What policymakers still misunderstand about value-driven tech choices

👤 Guest: Genica (Ecosia)
With nearly eight years at Ecosia, Genica Schäfgen leads growth across Germany and Europe, helping millions discover ethical, transparent and climate-positive search. She also works closely on Ecosia’s digital sovereignty efforts, including the European Search Perspective initiative.

About Wire Uncut
Wire Uncut is a bi-weekly series exploring bold, secure, European-built alternatives shaping the future of digital sovereignty, security and collaboration. We speak with founders and leaders driving change across Europe’s tech landscape beyond Big Tech narratives.