RAW Pressery: ₹500 Cr Valuation to Acquisition | Indian Startup Truth
Автор: CapThinko
Загружено: 2025-12-23
Просмотров: 1056
Описание:
RAW Pressery once became a ₹500 crore valued Indian startup by exposing how FMCG giants market “healthy” products.
Founded in 2014 by Anuj Rakyan, the brand promised clean-label, cold-pressed juices and quickly scaled across malls, airports, and retail stores.
But high perishability, short shelf life, and COVID disruptions changed everything.
In 2021, RAW Pressery was acquired by Wingreens.
This short breaks down the real business lesson behind the rise and fall of RAW Pressery.
▶️ Watch till the end.
💬 Comment: Was RAW Pressery ahead of its time?
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