BMW Stole the Show at CES 2025

Описание: Step into the future of driving with BMW’s groundbreaking experience at CES 2025! The BMW pavilion at the Las Vegas Convention Center Silver Lot wasn’t just a showcase—it was the talk of the show.

Hosted by the hilarious Tim Meadows, with special appearances from Ken Jeong, the event unveiled the new BMW iDrive X or simply, iDrive 10. They were joined on stage by BMW CTO and board member Frank Weber, and Stephan Durach, Senior Vice President UI/UX Development BMW Group.

For this year’s CES, it brought a supersized version of what you’ll find in production models. The next iX3, which premieres later this year, will lead the way. The purely electric crossover is getting a completely revamped dashboard with a large center screen.

The new 17.9 inches display of the iDrive X sits closer to the driver. Highly customizable, the enlarged infotainment contains a column of fixed icons on the left side of the display. At the bottom, it features the usual climate controls and other often-used functions. Making the most of the increased diagonal, the icons are farther apart, reducing the risk of accidentally pressing on the wrong item.

The bigger novelty of iDrive X is the Panoramic iDrive positioned at the base of the windshield. Stretching from pillar to pillar, it’s actually a projection rather than a screen.

In this video, you will not only see the hilarious Meadows and Jeong (what could go wrong in Vegas), but also see a demo of the new BMW iDrive X.

#bmw #idrive

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