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Alexandre Kubo & Lucas Ribeiro, authors of Principle: 128
Автор: Dylan Conroy
Загружено: 2026-01-01
Просмотров: 6
Описание: Alexandre Kubo and Lucas Ribeiro are Brazilian advertising creatives with over 20 years of experience at top global agencies, including McCann NY, CP+B, BETC, Hill Holliday, and Africa. They’ve contributed to campaigns for brands like Coca-Cola, BMW, Gatorade, Puma, Smirnoff, and ESPN, earning recognition at Cannes Lions, D&AD, One Show, Clio, and ADC. Both also mentor emerging talent and co‑authored Principle: 128 Principles to Become a Creative in an Advertising Agency, a career guide offering practical advice for newcomers navigating agency life.
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