The creation of the first Lavazza store in Turin (1895) |

Описание: Luigi Lavazza moved to the city in 1888. He had a limited education but he brought with him a great faith, endurance, humility, and desire to grow. He worked as an excavator, bricklayer, salesclerk, and warehouseman, while attending first a school for workers over the weekends, then a trade school at night, and lastly a municipal school, where he earned a diploma in chemistry. In 1893 he married Emilia Morino and the following year he made his first investment with the savings he had accumulated. With the help of a former employer, who gave him a 10,000 lire loan, he acquired the fading business Paissa Olivero for 26,000 lire and in 1895 he opened his grocery store.

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