How to prove the value of your CX programs – actionable advice from CX expert Jim Tincher
Автор: Fin
Загружено: 2023-04-20
Просмотров: 310
Описание:
In today’s podcast episode, we’ve caught up with CX expert & author Jim Tincher to talk about how B2B and B2B2C businesses can measure the impact and show the value of their customer experience programs.
Jim is the author of Do B2B Better: Drive Growth Through Game-Changing Customer Experience.
0:00 Intro
2:40 What if your consumer is an entire business?
7:12 What sets Change Makers apart
12:48 The CX Loyalty Flywheel
14:49 Measuring Consumers Emotions
18:27 Which surveys matter for a B2B company
22:04 AI & CX
24:32 Outro
Transcript: https://www.intercom.com/blog/videos/...
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