Google Shopping or Performance Max Campaigns - Which one should you choose for SMALL BUSINESSES?

Описание: Google Shopping or Performance Max campaigns?

When you're just starting out with Google Ads, it can be hard to know which campaign type you should use.

In this video, Chris discusses Google Shopping and Performance Max campaigns and when you should be using them.

You will learn:
What are Google Shopping campaigns?
The benefits of using Google Shopping campaigns.
How to build data in your Google Shopping campaigns.
What are Performance Max campaigns?
The benefits of using Performance Max campaigns.
When you should be using Google Shopping or Performance Max campaigns.

00:00 Introduction
00:36 What are Google Shopping ads?
00:53 What are Standard Shopping ad campaigns?
01:03 Why start with a Standard Shopping campaign?
01:36 Benefits of Shopping Ads
01:55 Changing Bidding Strategy
02:17 How to set up Google Shopping ads
02:32 What are Performance Max campaigns?
03:05 Google Shopping or Performance Max campaigns
03:51 How to optimise Performance Max campaigns
04:09 When to use Performance Max campaigns
04:34 Summary

About This Channel:

Learn Ecommerce with Add People (LEAP) is a channel we set up to help early-stage business owners learn ecommerce marketing.

Through this channel, you'll learn the basics of what you need to grow your Ecommerce business from scratch to a flourishing business.

You'll learn about various ecommerce marketing strategies - from the basics of running advertising campaigns on platforms like Google Ads and Amazon Advertising, to expert advice and insider knowledge to help you generate sales for your business.

LEAP is produced by a leading UK digital marketing agency and Google Premier Partner, Add People.

The presenters you're seeing, have years of experience in digital marketing and together help thousands of businesses grow everyday through paid advertising... and they're sharing their knowledge with you for FREE!

=============================================
Learn more about Add People...

Website: https://www.addpeople.co.uk/
Facebook:   / addpeoplemedia  
LinkedIn:   / add-.  .
Twitter:   / add_people  
Instagram:   / addpeople_uk  

#googleshoppingads #performancemax #googleadstutorials #learnecommerce #marketingforsmallbusiness #ecommercetraining