ABM Strategies
Автор: B2B Fusion
Загружено: 2024-11-19
Просмотров: 8
Описание:
People are really leaning into intent and signals, right?
And if they've got an ABM program that they're running right now, I think they're looking at, you know, ways that they might evolve that to support buying groups.
And so there's a lot of people kind of paying attention to intent and signals. There's also, you know, Forrester Research.
For quite a long time, Terry and Amy and the team have been talking about how the MQL right? Is just not as effective any any longer.
Decisions, buying decisions have changed. And so they've been promoting the revenue waterfall and how buying groups should be like, sort of the new way of working.
And I think it's been, you know, they've been promoting it for a while now.
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