The Discipline of Market Leaders Part 4a, by Michael Treacy & Fred Wiersema

Описание: New York Times Bestseller Wall Street Journal Bestseller
The Discipline of Market Leaders
Read by the authors Michael Treacy & Fred Wiersema.
-Choose your customers
-Narrow your focus
-Dominate your market
What others say about this book:
Treacy and Wiersema have convinced me that winners focus on becoming best at one of three customer value disciplines. You'll find it hard to put down this book, and even harder not to change your company after reading it. Discipline of Market Leaders will become a classic on strategy.
Philip Kotler, S.C. Johnson & Son
Distinguished Professor of International Marketing

To remain competitive in the next century, read this book! In it, the authors maintain that shareholder value is a reward for providing unmatched customer value. I couldn't agree more.
Peter Lynch, Vice Chairman
Fidelity Management and Research Company

It's taken over a decade of struggle in the telecommunications market wars for AT&T to learn what is conveyed within the covers of this excellent book.
Robert E. Allen, CEO, AT&T

Why can FedEx "absolutely, positively" deliver your package overnight, but airlines have trouble tracking your bags? why does Land's End remember your last order and even your family's clothing size but after ten years of membership American Express still solicits you to join?
Successful organization--the market leaders---excel at delivering one type of value to their customers. they choose a single "value discipline"--best cost, best product, or best total solution--and then build their organization around it.
The Discipline of Market Leaders uses detailed case studies of some of the world's best known companies to examine the implications of each discipline from an operating standpoint and authors provide an organizational model with its structures, processes etc. They also show how to involve every member of a company's work force in the innovative process.