One Vital Question #14: "How should CS team up with other departments to expand existing accounts?"

Описание: Vitally asked seven Customer Success leaders to share their best tips for how CS teams can drive more expansion revenue through cross-functional collaboration.

Skip to:
00:00 Intro
00:13 Work with Product, Finance, and Sales to create ROI calculators
01:17 Have the empathy to understand what other departments care about
02:35 Develop executive alignment across the business
04:10 Track CSQLs and align CSM compensation with them
04:51 Work with Marketing to build a customer advocacy program and build a strong relationship with the Product team
05:23 Be the voice of the customer in monthly meetings between CS, product, and engineering
06:22 Get CSMs teamed up with AEs/AMs and incentivize the right behaviors
07:21 Use "dealstorming" to leverage the ideas of your cross-functional team

Featured in this episode:

Dalia Vainer / Director of Customer Experience at Viafoura
  / daliavainer  

Dillon Young / Founder & CEO of Lifetime Value Media
  / dillonryoung  

Laura Kightlinger / Customer Success Executive
  / laurakightlinger  

Alex Turkovic / Director of Digital CS at Flexera, Founder of the Digital Customer Success Podcast
  / alexturkovic  

Deonne Decker / Director of GTM Systems at Typeform
  / deonnedecker  

Michi Pezeshki / Chief Customer Officer of RecastSuccess
  / michihupez  

Carolien Dekeersmaeker / Director of Customer Success at ThoughtFarmer
  / caroliendekeersmaeker  

"One Vital Question" playlist:    • One Vital Question  

For more great ideas on cross-functional collaboration, watch our podcast 'Success/ful':    • Success/ful: Winning Ideas From the World ...