Google Performance Max + Custom Intent Audiences: Get High-Quality Leads That Actually Convert

Описание: Are your Google Ads campaigns starting to feel like a guessing game? You’re spending money, getting clicks, but still wondering if those people are actually ready to buy. This is a common problem for small businesses and marketers who want real results—not just traffic.

In this video, you’ll discover how combining Google Performance Max with Custom Intent Audiences can completely change your lead generation strategy. Performance Max is Google’s powerful, automated campaign type that reaches potential customers across Search, Display, YouTube, Gmail, Discover, and more. But automation alone isn’t enough—you need to give Google the right signals.

That’s where Custom Intent Audiences come in. They allow you to target people who are actively researching products or services like yours by using specific keywords and even competitor websites. This means you can reach users with real buying intent before they ever interact with your brand.

You’ll learn exactly when this strategy works best, how to build high-intent custom audiences inside Google Ads, and how to avoid common mistakes that kill lead quality. We’ll also cover the importance of strong conversion tracking, fast and relevant landing pages, and message match between ads and offers.

On top of that, we’ll break down how to create high-converting ad creatives that speak directly to your audience’s pain points, along with landing page tips that help turn clicks into qualified leads. From irresistible calls-to-action to mobile-friendly design, every step matters.

Finally, we’ll talk about how to measure real success using metrics like Cost Per Qualified Lead (CPQL)—not just clicks or impressions—and how to troubleshoot issues like low lead quality, limited volume, or high bounce rates.

If you’re ready to stop guessing and start generating high-quality leads at scale, this video will show you exactly how to do it. 🚀

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