From Predicting Cage Fights To Building Mobile Growth Strategies at Branch

Описание: What does predicting UFC cage fights have in common with growing a mobile app? More than you think. In this episode of Tech Unplugged, we sit down with Reed from Branch, the deep linking and mobile attribution platform behind apps like Spotify, Uber, and Netflix. Reed's career took him from aerospace consulting to writing a sports analytics book, becoming ESPN's MMA gambling expert, and eventually leading growth strategy at one of the most important martech platforms in the world. We go deep into how mobile attribution actually works, why most companies are losing millions to broken app links, how AI is replacing Google as the new discovery engine, and what separates high-growth apps from those that plateau. Whether you're a founder, marketer, or product builder, this conversation will change how you think about mobile growth.

📌 TOPICS COVERED IN THIS EPISODE
Mobile attribution explained in simple terms
How deep linking works and why it matters for app growth
The IDFA apocalypse and how the industry recovered
AI search vs Google search and what it means for marketers
Why most legacy brands still have a web vs app problem
How Branch powers linking and measurement for the world's biggest apps
Owned channels vs paid channels in mobile marketing
Probabilistic vs deterministic matching after iOS privacy changes
Why experimentation is the number one growth lever
The real cost of broken links and wrong attribution
AI replacing jobs vs AI as an efficiency tool

⏱ TIMESTAMPS
0:00 — Introduction
0:58 — From aerospace consulting to Silicon Valley
4:09 — How gambling math applies to marketing
11:10 — The biggest shift in mobile growth over the last decade
13:36 — AI chatbots are becoming the new search engine
15:52 — How much do companies really know about your phone
20:31 — What makes Branch different from competitors
24:56 — Deep linking explained with one simple story
36:09 — The biggest attribution mistake companies keep making
38:52 — The most money lost due to broken mobile strategy
40:35 — What separates high-growth apps from the rest
46:18 — The future of mobile attribution and AI search
51:52 — Will AI replace data analysts
54:22 — Rapid fire round

🎙 ABOUT THE GUEST
Reed is a growth strategy and mobile attribution expert at Branch, the leading deep linking and measurement platform trusted by the world's top apps. Before Branch, Reed worked in aerospace consulting, wrote a book on sports analytics, and became a regular MMA and gambling analyst for ESPN. He brings a unique data-driven perspective that connects probability, marketing, and user behavior.
🔗 CONNECT Branch — https://branch.io

🎙️ About MAD Podcast:
We bring you unfiltered conversations with India's most influential founders, creators, and leaders. Subscribe for weekly episodes that go beyond the headlines.
📩 For business inquiries: [email protected]
🔔 Subscribe and hit the bell icon to never miss an episode!

🔍 KEYWORDS
mobile attribution, deep linking explained, Branch mobile, app growth strategy, mobile marketing 2025, IDFA privacy changes, AI search engine marketing, mobile measurement, app user acquisition, martech, probabilistic attribution, mobile conversion optimization, Spotify growth strategy, app linking, mobile ads ROI, tech podcast, startup marketing

#MobileMarketing #DeepLinking #AppGrowth #Attribution #Branch #MobileMeasurement #AISearch #StartupMarketing #Martech #TechPodcast #MobileAttribution #GrowthStrategy #DigitalMarketing #IDFA #AppMarketing