Why Your Marketing Budget is Failing—and How to Fix It | MasterMined Podcast

Описание: Is your marketing failing? Do you need to revisit your marketing budget? In this MasterMined episode, Mark Scrivner, Jeff Skillen, and Lee Pepper break down what performance-based budgeting really means for behavioral health organizations. From aligning marketing and finance around shared metrics to building budgets from real conversion data—not vibes—this conversation reframes marketing spend as a growth roadmap. Leaders will walk away with practical guidance on accountability, data discipline, and how to plan marketing investments that actually support admissions and capacity.

Key Moments

00:00 – Why marketing must claim its seat at the financial table

03:29 – Marketing as a revenue engine, not just an expense

06:05 – Turning the telescope backwards to build a smarter budget

11:51 – Defining “conversion” across the entire funnel

14:05 – Using historical data to forecast realistic growth

21:38 – Applying a portfolio model to emerging marketing channels

23:16 – The “parking lot” method for managing shiny new ideas

32:16 – Why delaying your next budget puts you behind

37:43 – Reframing budgets as roadmaps, not constraints

Learn More & Connect
Show Notes + Resources: https://snapshotinteractive.com/maste...
Connect with Mark Scrivner:   / markscrivner   | https://snapshotinteractive.com
Connect with Jeff Skillen:   / jeffskillen   | https://www.skillsetenterprises.com
Connect with Lee Pepper:   / leepepper   | https://www.neveroutmatched.com
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