Brand and Lifestyle Photography with Sara Coffin | Best of Raleigh Episode 28

Описание: Brand and Lifestyle Photography: How much do you really know about branding? This episode provides a deep insight into the processes involved in photography and the important role of personal branding. In this episode, we unbox the unknown trades with Sara Coffin, a well-respected photographer from Raleigh renowned for her specialization in high-end portraits and brand photography. Together, let us explore how these components contribute to the vibrant landscape of Raleigh.
Sara Coffin shares her journey from the region of North Carolina to Raleigh, celebrating ten years of growth both in her personal life and professional career. Starting out as a wedding photographer, Sara’s professional path took a turn as she delved into headshot and personal branding photography. This shift wasn't a career change but a strategic decision to impact and shape the visual identities of numerous local professionals and businesses, enhancing their market presence and personal branding strategies.
Stay tuned for an exciting journey through Raleigh's treasures with The Coley Group. In this captivating series, Gretchen Coley takes us into the vibrant world of Raleigh's business elite, offering an exclusive gateway into North Carolina's thriving business scene.
Stay tuned for an exciting journey through Raleigh's treasures with The Coley Group. In this captivating series, Gretchen Coley delves deep into the vibrant world of Raleigh's business elite, offering an exclusive gateway to North Carolina's thriving business scene. Only here at the Best of Raleigh.
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00:00 Introduction of guest: Sara Coffin
01:02 Discussion on Sarah's career evolution from wedding to headshot and personal branding photography
02:37 Techniques Sarah uses to make clients comfortable during photoshoots
04:00 The significance of personal branding in today's professional landscape
04:31 Definition and importance of personal branding photography
07:17 Steps involved in planning a branding shoot
09:36 Reflection on the long-term usage of branding images
10:34 Discussion on how Sara Coffin's photography approach has adapted over the years
11:01 Importance of evergreen content in branding photography
11:31 Distinction between headshots and lifestyle shots in personal branding
13:47 Sarah's journey and growth in Raleigh, highlighting the supportive community
14:22 Discussion on balancing work and family life as a business owner
15:20 The growth of women's businesses in Raleigh and the supportive network
17:13 Conclusion and final thoughts on the value of personal branding and professional photography

🛍️ Sara Coffin’s Website: https://saracoffinphoto.com/

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Gretchen Coley
Raleigh | Durham | Chapel Hill
The Coley Group of Compass

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