The Future of Telecom Marketing: CVM, AI & Real-Time Decisioning at Jazz
Автор: EVAM
Загружено: 2026-02-12
Просмотров: 32
Описание:
In this episode of Evam Talks, we sit down with a senior leader from Jazz to explore how one of the largest telecom operators is transforming Customer Value Management (CVM) at scale.
We discuss:
• How customer expectations have evolved in the last 2–3 years
• Why execution not strategy is the biggest challenge in CVM
• The real complexity behind real-time marketing at scale
• Where AI truly adds value in telecom marketing
• The mindset shift required for “always-on” contextual engagement
• Why traditional KPIs are no longer enough
• What will separate winning telcos from those that fall behind
A powerful insight from this conversation:
Winning in customer engagement today isn’t about having more ideas, it’s about acting at the right moment, with the right context, at scale.
If you're a:
Telecom leader
CVM professional
Marketing strategist
Digital transformation executive
AI in marketing enthusiast
This conversation is for you.
🔔 Subscribe for more executive-level discussions on customer engagement, contextual marketing, and real-time decisioning.
#CVM #TelecomMarketing #AIinMarketing #CustomerExperience #Jazz #EvamTalks #RealTimeMarketing #DigitalTransformation #Fintech #ContextualMarketing
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