Looking Ahead to 2026: The Trends That Will Shape B2B Strategy
Автор: The Accidental Marketer
Загружено: 2026-01-09
Просмотров: 6
Описание:
In this episode, Mary, Tom, and Sean look ahead to 2026 by exploring how digital health, AI-driven micro-segmentation, and workforce shifts are beginning to intersect. Rather than focusing on a single dominant trend, they discuss why understanding second-order effects — and viewing change through the eyes of customers and stakeholders — will be critical for effective strategy in the years ahead.
What You’ll Learn
• Why digital health represents a structural shift in who influences care decisions, not just a wave of new technology
• How AI is finally making micro-segmentation and one-to-one thinking practical in B2B markets
• What workforce disruption really means for businesses — and why adaptation, not fear, is the strategic challenge
Key Quotes
• “AI shouldn’t be used to narrow decisions — it should be used to expand the options you’re willing to consider.”
• “Digital health is changing who has insight and influence long before a clinician ever gets involved.”
• “Technology has always reshaped jobs; the difference now is how fast organizations have to adjust.”
If you’re building strategy for 2026, this conversation offers a grounded look at where momentum is building — and what questions leaders should be asking before trends fully play out.
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