How to Improve Bounce Rate Google Analytics by Filtering Spam Bots | Google analytics for SEO

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This video will discuss the issue of malicious bots causing a high Bounce Rate Google Analytics on a website. This results in fake visitors, which sends negative signals to Google about the website's quality.

10 Steps to fix high bounce rate caused by malicious bots:
1. Check Bounce Rate Google Analytics.
2. Identify spikes in bounce rate.
3. Go to acquisition and search down to channels.
4. Look for the channel with high bounce rate.
5. Check if it's a direct traffic, which could be a malicious bot.
6. Identify the location of the bot through audience and Geo.
7. Exclude the location from causing harm by creating a filter.
8. Check the bounce rate by city.
9. If the city is a data center for hosting, exclude that city.
10. Repeat this process for each location causing high bounce rate.

Summary: High Bounce Rate Google Analytics on a website can be caused by malicious spam bots, sending negative signals to Google. To fix this, the first step is to check Google Analytics for bounce rate, followed by identifying spikes in the bounce rate. The location of the spam bot can be found through audience and Geo, and the location can be excluded by creating a filter. If the location is a data center for hosting, it is recommended to exclude that city. Repeat this process for each location causing a high bounce rate.