Episode 3: Basecamp Is Ready, Our First Partner Moves In & What Comes Next – Behind the Build

Описание: Welcome to Episode 3 of Behind the Build — where we continue documenting the real work behind scaling a business in public.

In this episode, Basecamp is officially ready.

The paint is done, the flooring is in, security is about to be installed, and we’re preparing to welcome our first Basecamp partner business into the space.

This marks a big milestone for us.

Our first participant is a service-based business that’s ready to grow, and over the next 12 months we’ll be documenting their journey alongside ours — showing what happens when a business is surrounded by the right systems, people, and environment.

We also cover:
A Basecamp fit-out update and where the build is at
Why scoreboards and visibility inside the business matter
A new merch drop with purpose, supporting a local charity ahead of Christmas
What’s coming next as we prepare to expand again into Building Four
This is where the build turns into execution.

The vision remains the same:
create an ecosystem where good companies grow faster — together.

This is Building the Brand, behind the scenes.

📦 What’s Coming Next

• Moving into Building Four
• Expanding the Basecamp model
• More businesses, more systems, more scale

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