Stop Drowning in Systems: How to Build a High-Growth GTM Engine with Anne Pao

Описание: In this episode of The Lift, we sit down with Anne Pao, founder of Ignite Consulting and a veteran RevOps leader who has helped scale companies from $25 million to over $5 billion in revenue.

Anne breaks down why many RevOps teams fall into the “systems trap”—becoming so overwhelmed by putting out fires and managing software that they lose their ability to be strategic.

She shares her blueprint for moving beyond technical administration to become a “symphony” thinker, someone who can identify patterns and linkages across the entire business to drive real change.

Key insights in this video:
• The “Stage Zero” Solution: Discover why the gap between marketing and sales is where most deals die. Anne explains how to implement a “Stage Zero” gating step to ensure sales reps aren’t drowning in “junk” leads and that every baton pass is a clean relay.
• The Future of RevOps Careers: As AI begins to automate technical administration, Anne discusses the shift toward “right-brain” RevOps. Learn why storytelling, pattern recognition, and systems thinking are the skills that will provide long-term career longevity.
• Decision Rights vs. Consensus: Anne highlights the importance of clarifying decision authority. Learn how to move from gathering inputs to final execution without getting stuck in the trap of endless communal voting.