Taking the Politics Out of Social Issues in Social Media

Описание: It’s difficult to talk about politics, even when you’re advocating for equal rights, open data, or sending kids to college. With the presidential election news cycle in full swing, it has become even harder to talk about policy and government in the public square, especially in social media. In these troubling times, how can organizations get the word out about important initiatives and causes without huge backlash online and beyond/

Join this month’s panel to hear about their experience working with the public sector, and learn new ways you can make a meaningful contribution without getting dragged into the political fray. Learn how social media fits into this and how individuals, non-governmental companies and organizations fit into the puzzle. We all have a role to play in the public square.

In this discussion our panelists will talk about:

• How to talk about important social issues online in a non-politicized way
• Using social media for advocacy and change
• Why companies should consider adopting a cause-related brand strategy
• When it makes sense to form strategic partnerships between companies, nonprofits and government
• How to deal with online backlash, when it occurs, and make advocates out of enemies

SPEAKERS
Jeff Reichman - January Advisors, Sketch City
Jeff Reichman is the founder of January Advisors, a technology consulting firm, and Sketch City, a nonprofit community of tech and data advocates. One of the main areas of his work is open data and government transparency at the municipal level. Jeff also sits on the board of the League of Women Voters of the Houston Area, where he leads projects related to voter issues and advocacy. His work has been honored by the Houston Business Journal and the White House, among others.
Twitter:   / fileunderjeff  
LinkedIn:   / jeffreichman  
Website: http://januaryadvisors.com

Chris Valdez - Primer Grey, Project 1550
After spending most of this century on the agency front or client-side as Community and Search manager for a Texas Fortune 500 technology manufacturer, Chris counts among his achievements six ADDYs for his work as a copywriter and art director. In his previous lives, Chris has worked with brands such as Bacardi USA, American Heart Association, Dell and ConAgra Foods. Today he handles strategy and creative direction at Houston-based Primer Grey, a digital marketing and web design agency. He’s a fan of dive bars, fine restaurants and Third World countries, and when not working can usually be found in any of these places. He currently serves on the boards of two Houston non-profit, C2 Creative and the Hispanic Family Initiative, and is an active court-appointed advocate in Harris County with Child Advocates, Inc.

Twitter:   / thewhether  
LinkedIn:   / chrisivaldez  
Website: https://thisispg.com/

Aimee Woodall - The Black Sheep Agency, Better Make Room
People builder, dot connector and big yesser of life, Aimee is the person that skes “what if” and “why not” and is ever-tuned into the undercurrent that boldly gets clients to the next level. She is the founder of the Black Sheep Agency, a cause-driven brand strategy firm that works with companies who balance purpose with profit. They work exclusively with nonprofits, civic organizations and for-profit companies that prioritize social responsibility. They are working with FLOTUS to change the conversation about life after high school for Generation Z through the #BetterMakeRoom campaign and serving as a member of the Creative Alliance, a collective of top creative agencies that support social good initiatives on behalf of Civic Nation, a non-partisan, non-profit organization that brings together public and private stakeholders to run campaigns dedicated to increasing civic engagement and community organizing.

Twitter:   / aimeewoodall  
LinkedIn:   / aimeewoodall  
Website: http://theblacksheepagency.com/