Why Ringo Starr Got Into Bed at City Hall | Matthew Reich on Artists, Empathy & Marketing

Описание: Matthew Reich, co-founder of Artist for Artist and Artists for Action, joins Pesach Lattin on The ADOTAT Show to break down why the marketing industry keeps getting "authenticity" wrong—and what it actually takes to build human connection in a world allergic to eye contact.

From touring the world as an alternative rock frontman to parking the John Lennon Educational Tour Bus at City Hall with Ringo Starr, Yoko Ono, Jeff Bridges, and Mayor Bill de Blasio in bed together—Matthew has lived the chaos and creativity that most agencies only put on mood boards.

In this episode, we cover:

🎸 Why "authentic" has become the most meaningless word in marketing
🎸 The sacred rules of artist-first engagement
🎸 How empathy became a competitive advantage (not just an HR seminar)
🎸 What Yoko Ono taught him about fearless promotion
🎸 Why attention to detail separates good campaigns from legendary ones
🎸 Scaling human connection in the age of AI
🎸 Gun violence prevention, mental health & the power of music as a connector

About Matthew Reich:
Matthew Reich is the co-founder of Artists for Artists (AFA) and Artists for Action—organizations dedicated to putting artists at the center of brand experiences while driving impact around gun violence prevention, mental health, and social isolation. A former touring musician turned experiential marketing leader, Matthew has worked with icons like Yoko Ono and brands like Apple, Canon, and Yamaha.

About The ADOTAT Show:
The ADOTAT Show is where marketing myths come to die, slick decks go to be composted, and everyone claiming to have reinvented authenticity gets a raised eyebrow and a follow-up question sharp enough to peel paint. Hosted by Pesach Lattin—the Rabbi of ROAS, the Rebbe of Reach, and adtech's most irreverent voice.

Stay bold, stay curious, and know more than you did yesterday.

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SPONSORS:
⚖️ Troutman Amin LLP – The TCPA experts. Compliance that keeps you out of court.
https://www.troutmanamin.com
📊 Incremental.com – Real measurement for marketers done with vibes-based budgeting.
https://www.incremental.com

💼 LinkedIn:   / pesach-lattin  

TIMESTAMPS:
0:00 – Intro
1:30 – Why "authentic" is a broken word
3:20 – What Artists for Artists actually does
4:50 – The pinch-me moment: souls cracking open
5:20 – Matthew's background as a touring musician
6:40 – Why artists are treated like garnish
7:18 – Sacred rules of artist-first engagement
8:54 – Why brands say "bold" but play scared
9:56 – Attention to detail: the devil's in the M&Ms
11:05 – South by Southwest: when details saved the day
13:08 – Empathy as an overlooked superpower
14:19 – Scaling empathy in the age of AI
16:20 – The Graceland music education summit
16:42 – What Yoko Ono taught Matthew about fearlessness
18:36 – The bed-in at City Hall with Ringo & Yoko
19:28 – Why agencies misunderstand avant-garde influence
21:11 – Final wisdom: take educated risks

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