Pivotal Trends LinkedIn Live final

Описание: What will separate B2B leaders from everyone else in 2026?

AI is already changing how buyers research suppliers, how sales teams close deals, and how commerce operations scale behind the scenes. The organizations that understand these shifts early will gain a serious advantage.

In this session, our experts unpack 8 predictions shaping B2B digital commerce in 2026, from agentic AI and zero-click buying to scalability, payments orchestration, ERP evolution, and faster paths to digital maturity.

You’ll learn:
✅ How AI is reshaping B2B purchasing and buyer loyalty
✅ Why scalability and infrastructure decisions matter more than ever
✅ How younger buyers and D2C models are redefining expectations
✅ Where AI is driving faster time-to-value across commerce operations
✅ What B2B leaders should prioritize right now to stay competitive

This discussion is based on the fourth annual Pivotal Trends and Predictions in B2B Digital Commerce 2026 whitepaper, a strategic roadmap for manufacturers, distributors, and wholesalers preparing for the next phase of digital maturity.

Download the full whitepaper for the deeper dive: https://commercetools.com/resources/w...

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