Starting a $1 Million Brand Using Instagram Influencer Marketing

Описание: I show you exactly how I use Instagram Influencer Marketing to scale my own Shopify business that sells print on demand posters! I've used this exact method to scale my old store from $0 in revenue to over $800k in a single year back in 2017, and $1.7+ million sales overall. I've spent over $250,000 in Instagram Influencers lifetime. I also share with you my Black Friday results from this year - all driven through Instagram Influencer ads.

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The way Instagram Influencer marketing works is simple:
1. Find an influencer or page in your niche
2. Contact them for a direct ad
3. Create an ad, post it on their page / negotiate rates
4. Track impression data/results and see how it does
5. Rinse and Repeat.

I am currently doing this method for the business I am running, and it is working beautifully.

Influencer Marketing Pros and Cons, starting with the Pros:
Low Risk
Low Cost
More targeted (niche)
Explain how FB Ads needs a lot of purchases to season their pixel or build up enough data

Cons:
Not scalable easily - 24 hour posts
Takes more effort - takes a lot of time on your phone to find the right influencers in your niche
A lot of negotiation and back and forth
Could still flop.

Now to figure out the efficacy of one of these promos, we need to take into consideration the following:
How many impressions it gets over 24 hours
How many of those impressions become clickers
How many of those clicks become purchasers (conversion rate)
We can then figure out, based on how much the ad costs, if its going to be worth it for us.

Check out my 9 Sources of Income Video:    • My 9 Sources of Income in 2021  

▶️ My name is Humphrey Yang, I've built multiple businesses and am passionate about Personal Finance. If you're trying to build a solid foundation of financial literacy, learn to invest, or become financially free - then I'm here for you! This channel cover topics like getting out of debt, managing money, building credit, multiple income sources, passive income, etc.

📧 Contact: If you have a question feel free to leave me a comment on my videos or follow me on IG and send me a DM! If you have a business related inquiry, please then send me an email at [email protected]

Disclaimer: I am not a financial advisor, any investment commentary are my opinions only. Some of the products and services that appear on this channel are from companies that I have an affiliate relationship with, such as Robinhood, for which I recieve a small percentage made via those links, but it doesn’t cost you anything extra!