Recruiting is Marketing: The New Rules of Talent

Описание: 🚀 Hiring is harder than ever — and most businesses are trying to solve it the wrong way.

Recruiting is marketing. In today’s job market, candidates behave like customers — and the companies that win are the ones that know how to stand out, communicate clearly, and build trust before the first conversation even happens.

Hosted by Jan Ziegler, CEO of Freitag Marketing, this webinar breaks down practical strategies to strengthen your employer brand, reach better-fit applicants, and compete for talent in a crowded hiring landscape.

In this session, we cover:

✅ Why candidates behave like customers — and how to “sell” them on your company

✅ How to build an employer brand that stands out (even in a competitive job market)

✅ Where to find better-fit applicants — and how to attract them with the right messaging

✅ Simple, repeatable recruiting systems — so you’re not starting from scratch every time

✅ Common recruiting mistakes that hurt hiring results (and how to fix them fast)

✅ Live Q&A with real questions from business owners

If you’re ready to grow but hiring is holding you back, this session will give you clear, actionable strategies you can apply right away — no fluff, just practical insight built for real businesses.

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Let us know your biggest hiring challenge in the comments — and we’ll help you tackle it.