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TV as a full-funnel channel | The WARC Podcast
Автор: WARC
Загружено: 2026-02-09
Просмотров: 5
Описание:
TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's Ann Marie Kerwin and Alex Brownsell to explore how TV has become overlooked as a full funnel channel and why that needs to change.
This episode is sponsored by Marketing Architects.
Keywords: television, media planning, media consumption, targeting, marketing effectiveness, marketing measurement, advertising, brand building
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