Designing stakeholder buy-in
Автор: Product Marketing Alliance
Загружено: 2021-10-08
Просмотров: 128
Описание:
Designing and gaining stakeholder buy-in can prove to be a great challenge for product marketers.
G2 have established a framework for managing stakeholder relationships more effectively, while empowering yourself to fully own strategy around the positioning and messaging you develop.
Join this PMMnow session as we cover:
✅ How to own your expertise while honoring multiple perspectives
✅ How to focus stakeholders on the things that matter
✅ The importance of small agreements in establishing mutual understanding
About the speaker
Maria Massad is a creative marketer at the intersection of storytelling, digital, and technology. She is currently at G2 reinventing the narrative and go-to-market strategy powering the SaaS management platform G2 Track. She also advises on digital strategy and community engagement at the Walt Disney Birthplace, a 501c3.
Previously, she developed media plans, product launch strategies, and content for online media at the Chicago Tribune and in fintech at Morningstar. She graduated from Wesleyan University with a dual-degree in history and biology, and is pursuing her MBA at the University of Chicago.
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