Unique fashionable leather goods that draw on pre-Communist skills

Описание: (19 Apr 2013)
Bucharest, Romania - 8 April, 2013
1. Wide of bags and shoes
2. Close of white shoe and handbag
3. Mid of pink bags
4. Wide of bags, pan across bags and shoes
5. Set up shot of Dan Coma, bag maker, pan to him walking down stairs
6. Close of Coma working with leather, framed by fabric and leather, zoom out
7. Tracking shot of Coma walking through production area
8. Close of fabric, tilt up to Coma working with fabrics
9. Close of Coma cutting fabric, zoom out to Coma
10. SOUNDBITE (Romanian) Dan Coma, master shoe and bag maker:
"Manufacturing is both about the creation and hard work. Because all this creation implies both a lot of work but also tradition. This country had this tradition ever since its existence and in the interwar period it was at its peak. But Romanians - and especially the peasants - still possess these skills."
11. Close of work permit dated 1946 zoom out to Dan Coma coming down the stairs to his manufacturing workshop
12. Mid of Coma reading letters in his office
13. Close of leather guild sign in Coma's office
14. Close of artisan working permit belonging to Coma's grandfather
15. SOUNDBITE (Romanian) Dan Coma, master shoe and bag maker:
"The tragic part was that after World War II the regime changed and the communists appeared. Everything was reduced to the same level. We all had to be equal, to have the same clothing and same aspirations. "
16. Mid of Coma walking through corridor into workshop
17. Close of hands of worker painting glue on to bag, zoom out to worker being watched by Coma
18. Mid of worker sewing, and Coma watching
19. Close of worker's face
20. Close of hands on bag
21. Close of manufacturing logo, Dacoma, zoom out to finished bag
22. SOUNDBITE (Romanian) Dan Coma, master craftsman and bag and shoe maker
"People come here, and together I create with them something that is different to what globalisation can offer. In all the big capitals or big cities of the world, on all the streets, everything is uniform - the same style of bag, the same trends, the same things. People that have their own personality and also financial capability come here and order special things."
23. Close of bag and shoe on display in the presentation shop upstairs
24. Mid of bags
25. Pan left to right of bags on display
26. Wide of shop
27. Wide of green bag on display on shop mannequin, and customer comes in to look at it with Coma
28. Mid of woman looking at the bag, zoom out to woman trying it on in front of Coma
29. Close of bag, tilt up to woman looking in a mirror
30. SOUNDBITE (Romanian) Lili Stan, 35-years-old, works in the fashion business:
"(Dan Coma) is keeping the manufacturing traditions from the 1920s and 30s and before the communism alive. Because of this, his products have a certain originality and a personal touch. Things are made as they used to be made in the past. Nowadays with globalisation, and the craziness of industrialisation, it is very hard for one to find unique and authentic things"
31. Mid of Coma kneeling in front of stan as she tries on some red handmade shoes
32. Close of Stan, tilt down to black lace shoes
33. Close of Stan tying laces of shoes
34. Close of Stan looking in the mirror, zoom out as Stan comes into shot
35. Mid of Stan wearing black shoes, tilt up to outfit also created by Coma
36. Wide of Coma talking to customer, Gelu Maxim and looking at newspaper designs
37. Mid of Coma and Maxim
38. SOUNDBITE: (Romanian) Gelu Maxim, Romanian business man living in Austria:
39. Mid of Coma helping Maxim to pack the clutch he bought for his wife, zoom in to red package
LEADIN


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