How to implement digital tracking governance and ensure compliance

Описание: California and Washington have enacted stricter data privacy regulations. Are you prepared?

This talk covers how the CCPA and MHMDA impact data sharing with advertisers and what you need to do to comply. Discover technology solutions like privacy code scanning and consent management to ensure your website or app is compliant.

In this talk, you'll learn:

How recent regulations limit data sharing with ad partners
How to use technology to gain control of digital tracking
Best practices for building a strong digital tracking governance program

Timestamps:

00:02 Introduction
01:08 Understanding Privacy and Compliance in Marketing
03:18 Navigating the Landscape of Digital Tracking
10:16 The Legal Environment for Digital Tracking
27:33 Challenges and Solutions in Digital Tracking Governance
31:00 Exploring the Complexities of SDKs and Data Privacy
32:01 The Transparency Challenge in Digital Environments
32:09 Understanding Cookies vs. SDKs in Data Collection
33:37 The Intricacies of Data Flows and User Journeys
37:57 Addressing Data Privacy with Privado's Solutions
39:09 Privado's Approach to Digital Tracking Governance
46:05 Operationalizing Privacy Policies with Privado
48:35 Q&A Session: Addressing Audience Queries
50:30 Risk Management and Legal Considerations in Privacy