Why Is Talking Price Worse Than Crawling Through an Attic?

Описание: Talking about price in a service business often feels worse than crawling through an attic. If you work in pest control, a blue-collar trade, or any service business, and you struggle with how to talk about price, service business pricing, charging what you’re worth, or explaining value without feeling salesy, this video is for you. Many service professionals, technicians, and business owners work hard but feel uncomfortable during money conversations, quoting jobs, and pest control pricing discussions, and that discomfort costs real money.

In this video, we break down why talking about price feels so awkward, why service business pricing creates anxiety, and how to handle customer price conversations with confidence instead of apology. Most service pros don’t struggle with the work—they struggle with pricing, value vs price, and leadership during money conversations.

We’ll walk through a simple, proven way to explain one-time service vs ongoing service, how to give two clear pricing options, and how to lead customers without pressure, discounts, or awkward sales tactics. This is soft sales for service pros, built on clarity, confidence, and trust.

If you’re in pest control, HVAC, plumbing, electrical, lawn care, or any route-based service business, and you want to stop undercharging, stop apologizing for your price, and start leading pricing conversations, this video will change how you talk about money.

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