The £300m Brand Exit Expert: Tyrrells, Crosta Mollica, St. Pierre, Lily’s Kitchen

Описание: “David Milner has a magic touch” – The Grocer
Lilly’s, Tyrell’s, St Pierre, Crosta Mollica...
Every brand David touches:

🌟 Magics a blossoming, beaming gold.
💰 Big wonga exit gold.

David possesses the sacred compass:
From challenger brand → household name → Exit El Dorado.

Our chat is laden with gorgeous, glistening gold.

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🔥 ON THE MENU 🔥
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🍵 The Peppermint Tea Rule: Why 95% of NPD fails – is this just a small idea?
🏷️ Pick the Right Category: Not just a unique product
📈 Start with the End in Mind: Who's your dream acquirer, and what do they value?
⚖️ Product-Market Fit vs. Brand-Exit Fit: Here’s the crucial difference
🏛️ Inside the £100m Boardroom: Why every department must challenge the others
💪 “Are You Big Enough We Don’t Crush You?” How to position for acquisition
🧠 Think Like a Consumer: Why common-sense brand decisions start there
🍊 The St Pierre Rule: Build brand equity at ALL COSTS – brand multiples are more valuable than business multiples
🎯 The Focus Rule: Write 10 ways to grow, delete 7, and ask – does this move the needle?
⏳ Don’t Be a Forced Seller: Give yourself a long runway and start exit talks early
🧄 The Crosta Mollica Garlic Bread Rule: Innovate close to the core – never cannibalise it
🔔 Subscribe for more founder insights, brand growth strategies, and golden exit stories.
💬 Drop a comment if you’ve seen David’s magic in action—or want to challenge the Peppermint Tea Rule!

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mixed and edited by @gthomascraig -   / gthomascraig