1966 AMC Rambler Classic station wagon TV commercial
Автор: Gone Autos
Загружено: 2012-03-22
Просмотров: 17121
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During Mitt Romney's campaign to win the Michigan primary in February 2012, the Romney campaign bought one of my vintage AMC clips for use in their primary TV commercial. (Mitt's spot is called "Growing Up." You can find it here on YouTube.)
If you watch the spot, the second shot shows a Rambler wagon pulling into a driveway. That's the clip his people bought from me.
At this time, AMC was in big trouble. When Roy Abernethy took over after Mitt's dad, George Romney, left American Motors, he tried to compete directly with The Big Three in size and horsepower. He lost big time. This no-nonsense spot acknowledges that AMC knew the American public had dismissed it as a boring, economy car company. The goal was to get them to reconsider American Motors.
I thought I'd take the opportunity to show you the whole TV commercial. It's been digitized and color-corrected with amore.
I'd love to have this wagon today. It's appropriately named: a Classic!
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