Why Generic Marketing Sabotages Your Event Registration

Описание: For any event, you are sure to carefully planned and passionately crafted. Because you know your event isn't generic. You know it's special. You know it has the potential to change someone’s trajectory, to spark an idea, to forge a crucial connection.
But some times, your marketing can sabotage it. So why is your marketing failing to communicate that? Why are you seeing a trickle of sign-ups when you're expecting a flood? The answer, more often than not, is hiding in plain sight: your marketing is generic. It’s a beautifully wrapped, but ultimately empty box. And in a world screaming for authenticity, "generic" is the death knell for your event registrations.