How Cold Email Really Works in 2026 | Guestroom w/ Enzo Carasso

Описание: This week’s Club Guestroom was a proper deep dive into how cold email, and outbound as a whole, actually works in 2026 - and we had Enzo Carasso, Founder of C17 Lab, leading the session.

Enzo’s one of the most respected operators in outbound and revenue engineering. He’s worked with hundreds of B2B teams to build high-performing outbound systems, and he was also the #1 worldwide affiliate for Alex Hormozi’s $100M Money Models launch - so he knows what it takes to turn a good system into serious volume.

This conversation was fast, funny, and sharp - not a presentation, but a live Q&A with operators trying to figure out what still works. Enzo cut through the noise around "modern outbound," breaking down why the fundamentals still matter more than ever: data, offer, timing, and disciplined execution.

Here’s what we covered:
✅ Why outbound still works - and why most people think it doesn’t
✅ How Enzo builds outbound systems that stay simple and human
✅ Why boring, natural messages outperform clever copy every time
✅ The real levers behind performance: data, offer, and timing
✅ How he thinks about creativity - where it belongs and where it doesn’t
✅ The mindset shift from "marketing" to "engineering" in outbound

The biggest takeaway?
Outbound isn’t dying - it’s just being done wrong.
When you strip away the noise and focus on simplicity, timing, and real offers, everything starts working again. ✌️

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