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Multi Touch Attribution That Powers Demand Gen Effectiveness
Автор: RevSure
Загружено: 2026-02-16
Просмотров: 2
Описание:
Demand generation effectiveness depends on understanding how every touchpoint contributes to pipeline and revenue. In this session, we explore how multi-touch attribution provides deeper visibility into campaign performance across the buyer journey. Learn how RevSure helps demand gen teams move beyond last-touch reporting to gain a more accurate, revenue-aligned view of marketing impact.
Discover how better attribution drives smarter budget allocation, improved campaign optimization, and stronger alignment between marketing and revenue teams.
Learn more at www.revsure.ai
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