The New Rules of Persuasion in an AI-Driven Commerce Era
Автор: Lynx Collective
Загружено: 2025-08-07
Просмотров: 23
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In this conversation with Susannah Shipton, Partner at AlleyCorp and writer of Smart Margin, we explore how AI is changing the way products are discovered and purchased. Susannah explains the idea of dual-track persuasion and why brands need to appeal to both humans and AI agents in order to drive conversions. We discuss how emotion, structure, data, and influencer content all influence buying decisions in this new era of commerce.
Subscribe to her newsletter Smart Margin: https://smartmargin.substack.com
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