SEO Isn't Dead. It's Just Not What You Think Anymore (2026)

Описание: SEO in 2026 looks nothing like it did two years ago. Organic CTRs are down 60%+, zero-click searches are the norm, and 800 million people are using ChatGPT every week instead of Google.

But SEO isn't dead — it's evolved. In this video, I break down four shifts every marketing leader needs to understand:

00:00 — The data that's changing everything
00:42 — Clicks are down, but SEO still matters (here's why)
02:38 — LLMs are a brand presence layer, not a channel
04:43 — The new metrics that actually matter in 2026
06:59 — Why SEO alone isn't enough (and what powers the rest)

If you're a CMO or marketing leader still reporting on clicks and rankings, this video will change how you think about search strategy.

🎬 MENTIONED IN THIS VIDEO
How to rank in LLMs -    • The ChatGPT SEO Primer You Need to Rank on...  

👋 CONNECT
https://www.vivekshankar.net/

🔗 SOURCES & DATA REFERENCED
Seer Interactive — AIO Impact on Google CTR (Sept 2025 Update)
https://www.seerinteractive.com/insig...

Pew Research Center — Google Users Less Likely to Click When AI Summary Appears
https://www.pewresearch.org/short-rea...

Search Engine Journal — Google AI Overviews Impact on Publishers
https://www.searchenginejournal.com/i...

Digital Content Next — Google's AI Overviews Linked to Lower Publisher Clicks (Ahrefs study)
https://digitalcontentnext.org/blog/2...

Press Gazette / Reuters Institute — Google Traffic Down a Third in 2025
https://pressgazette.co.uk/media-audi...

DemandSage — Perplexity AI Statistics (780M queries, 45M users)
https://www.demandsage.com/perplexity...

Evolv Agency — LLM Statistics 2026 (ChatGPT 800M users, GPTrends 25% overlap data, Gartner prediction)
https://evolvagency.io/learn/generati...

Search Engine Land — Why LLM Perception Drift Will Be 2026's Key SEO Metric
https://searchengineland.com/why-llm-...

The Digital Bloom — 2025 Organic Traffic Crisis Report (HubSpot traffic decline data)
https://thedigitalbloom.com/learn/202...