Content Strategy for AI Search (AEO, GEO) | Free 2 hour Workshop

Описание: In this 2-hour workshop, we show how we get brands cited in AI answers—across ChatGPT, Perplexity, and Google. We break down what’s changed in search, how trust signals now matter more than backlinks, and why most teams are still optimizing for a playbook that no longer works. We walk through our exact workflows: how we run research sprints, build artifacts like company context and tone guides, map topics to real user pain, and ship fact-checked content that gets cited in days.

Connect:
Marcel on LinkedIn:   / marcelsantilli  
Jason on LinkedIn:   / jgong  

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00:00 Intro
05:42 Why Invest in GEO
21:47 What Are Artifacts
39:14 Creating Artifacts
1:01:02 Mapping Opportunities
1:14:48 Our Workflow and Process
1:24:35 Work Examples
1:35:33 Distribution and Conversion
1:42:29 ROI and Measurement
1:47:40 Q&A to End