Sports Sponsorship: How Cricket is Driving the Indian Sports Industry? | Business of Sport | Ep. 9

Описание: Last week, Group M came out with their 10th annual report on India’s fast-growing sports industry. Among many other things, the report laid down sports sponsorship spends.

It highlighted that Indian sports indus​try saw a significant 105% growth in 2022 from 2021, with sponsorship spends recording a figure of 5,907 crore. Now, this value includes – Ground Sponsorship, Team Sponsorship and Franchise Fee. But, what these numbers signify with respect to Indian sports industry? Well, for all the details watch this new episode of Business of Sport.

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