Key Kokai Concepts – AI co-pilot | From Trading Essentials: Kokai

Описание: Each of the millions of ad impressions a programmatic trader can access potentially has hundreds of variables to consider. No human can make sense of that vast scope of opportunity. But with AI as our co-pilot, we can automate much of that data analysis and bring the most important decisions and guidance to the trader.

The Trade Desk’s AI co-pilot, Koa, sifts through galaxies of data and offers predictions that help you focus on doing what you do best — making informed decisions, testing hypotheses, and adjusting in real-time for the best possible results. In this video from The Trade Desk Edge Academy's "Trading Essentials: Kokai" course, The Trade Desk Founder and CEO Jeff Green explains the power of placing data next to decisions and leveraging AI in the platform.

This video is one of a four-part series titled "Key Kokai Concepts" — giving you a sneak peek into the foundational concepts at the center of The Trade Desk's most transformative platform upgrade to date: Kokai.

To learn more about Kokai, earn your Kokai certification or badge from The Trade Desk Edge Academy.

Certification for The Trade Desk clients: https://bit.ly/3VwZBH8
Badge for non-The Trade Desk clients: https://bit.ly/3VFVZ5E