How To Raise: Decision Science Demystified: Your Fundraising Breakthrough Awaits.

Описание: Why do some fundraising campaigns absolutely crush it while others with similar budgets and causes fall flat? The answer isn't luck -- it's understanding how your donors' brains actually work.
John Lepp breaks down the behavioral science behind breakthrough fundraising results. Through a real-world case study, you'll discover how cognitive biases influence donor behavior and drive higher engagement and giving. You'll see how small tweaks -- like framing donation amounts, using human-like imagery, and strategically placing social proof -- create big breakthroughs in your results.
This fast-paced workshop reveals the science-backed strategies that top fundraisers use to optimize their campaigns. You'll leave with actionable techniques to crack the fundraising code and connect with donors in ways that feel natural to them -- and profitable for your cause.
By the end of this session, you’ll be able to:
Stop blaming your donors—and start understanding their brains - Learn why donors don’t behave like spreadsheets (because… they’re not) and how real human decision-making, shortcuts, and biases quietly shape whether someone gives, hesitates, or walks away.
Spot the tiny fundraising tweaks that create big breakthroughs - Use the R.A.I.S.E. framework (Relevant, Appealing, Intuitive, Social, Easy) to quickly see what’s helping donors say “yes”… and what’s accidentally making them say “maybe later.”
Borrow the same science-backed tricks great fundraisers use (no lab coat required) - See how simple things like framing, identity, emotion, faces, social proof, and easier choices can dramatically improve response—without changing your cause, your budget, or your integrity.
Leave with something you can actually use on Monday morning - Walk away with practical, donor-friendly ideas you can apply immediately to an appeal, ask string, envelope, story, or donation page—so your fundraising works with the donor’s brain, not against it.

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